Sovereignty

TAKE YOUR DATA WITH YOU.

No vendor lock-in. No "well actually our format is proprietary." Free your marketing. True data sovereignty.

The promise

Three sentences. No asterisk.

  • Every contact, every form submission, every reply, every brand asset — yours, exportable, portable.
  • Hosted by us today; self-hosted by you tomorrow if you want; one command, public schema.
  • The first self-host migration is free, with a HitCreate engineer on the call. No retention game.

What's portable

Everything.

  • → brand.json — your brand identity
  • → contacts.jsonl — every lead and contact, line-delimited JSON
  • → submissions.jsonl — every form submission, full payload
  • → replies.jsonl — every reply sent, with the draft + sent payload
  • → deals.jsonl — pipeline state and history
  • → outcomes.jsonl — feedback loop closures
  • → templates/ — every reply template, branded
  • → primitives/ — schemas + Docker compose for self-host

All schemas are public. See /docs.

Three self-host paths

Pick your sovereignty level.

Path 1 — Hosted

HitCreate runs it. You log in, you use it. Your data is exportable any time. Default for Self-serve + Agent and most White-label.

Path 2 — Hybrid

Worker on your infrastructure (Cloudflare Worker, Docker, your VPS), DB on HitCreate. Used by technical teams who want operational visibility without owning the full stack.

Path 3 — Full self-host

All of it on your infrastructure. Postgres + Node worker + Stalwart MTA + your domain. Docker compose ships in the export. First migration is free with an engineer on the call. For sovereignty-leaning clients (legal, health, finance) — specialist sign-off recommended pre-engagement.

Why we do it this way

Retention is earned, not enforced.

Most platforms treat your data as a moat — proprietary formats, dark patterns at export, $5K migration fees. We think retention is a product problem, not a lock-in problem. If we're not worth your monthly fee, you should walk easily.

And if the day comes that your business changes shape and self-hosting is right for you, we'll help you do it. The first self-host migration is free with an engineer on the call.

See what walks with you.

The export format is a public schema in /docs. Read it before you commit. No email gate.

Open the Docs

Takes 60 seconds. No card, no catch.